Uber
Revamp
Role
Art Direction • Graphic Design • Animation • Video Production
Type of Work
Campaign • Product Uplift
Since every occasion is unique to its location, Uber decided to introduce three different vehicle choices to its customers.
UberX
A ride for everyday
UberSELECT
A ride that matters
UberXL
Room for anything
Concept
The brief was simple: help users recognize the new Uber ride options. To do this, the car types and their respective names were superimposed over specific colours, alongside taglines which highlighted the functionality of the rides.
Content
Video collages of the car and colour combinations launched the campaign. They were animated in synchornization to percussion based music to give the bite-sized content an attention grabbing factor.
Engaging posts were created to affiliate users with the new rides and their traits.
Uber App
Ride option buttons on Uber's app were colourised to further aid the relationship between colour and category.
Background
As Uber Lebanon began expanding their fleet, they decided to categorize their vehicles based on ride options.
The different options were made available on the Uber app. All the user had to do was select their desired ride.
Brief
Uber requested a social media awareness campaign focusing on their three new rides - UberX, UberSELECT and UberXL.
The attributes of the different vehicles had to be communicated and branded in order to help customers tell them apart.
Company & Title
Agency: FP7 McCann - Beirut, Lebanon
Title: Digital Creative
Credits
Karim A. Sallman • Creative Direction, Art Direction, Concept Development, Motion Ideation, Graphic Design, Animation, Video Production, Copywriting
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This website includes work created by Karim A. Sallman for clientele based in the MENA region that were contracted by multinational advertising agencies. The published projects are for portfolio purposes only and are not intended for any form of personal monetary capitalisation. This website aims to exhibit Karim A. Sallman's professional capabilities and skill sets.
All aspects of work including corporate identity, animation, video production, graphic design, creative direction, art direction, copywriting and marketing were solely designed and executed by Karim A. Sallman unless stated otherwise in the Credits section found in the Project Info. segment placed in the footer of each project page.
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