Content
Type of Project
Product Uplift • Social Media Content & Marketing Collateral
Role
Creative Direction • Art Direction • Graphic Design • Animation • Video Production • Copywriting • Marketing Strategy
Smartwealth's communication structure is composed of a fully fledged marketing omni-channel system.
Media
Smartwealth required an ongoing series of content that promoted its brand and service (view campaign example here). These were used on different marketing channels which included social media, blog, newsletter, and email.
Material was organised into content pillars and sub-categories that defined the overall tone of voice, communication strategy and equity of the brand. All content follows Smartwealth's Brand System.
Informative
The informative pillar aims to educate the audience about the best practices in financial investment, monetary lifestyle, terminology and factual data.
Educational
Market Definitions
Financial Terms
Investing Techniques
The Bigger Picture
Compound Interest
Volatile Market
Financial Lifestyle
Wealth
The Wealth pillar exhibits Smartwealth's altruistic brand personality.
Quotes
Corporate Social Responsibility (CSR)
The CSR pillar is the vernacular and socially aware section of Smartwealth’s communication.
Seasonal
New Year - 2021
Valentine's Day
Local Announcements
Covid 19 Vaccination Reminder
Kuwaiti Liberation Day - 2021
Product
The product pillar communicates the Smartwealth service to the audience.
Social Media Ad
Product Benefits
Tutorial
Branded Elements
Vital components of the brand eco-system were Smartwealth's blog posts, monthly newsletters, emails and internal campaigns that were ongoing throughout the year.
These were all peppered with animated iconography, buttons and illustrations that served as informational, engaging and categorical forms of communication.
Organizational Elements
Blog & Newsletter
Newsletter Subheads
Blog Category Buttons
Internal Campaign Header
Announcement Header
Universal Footer
Illustrative & Factual Elements
Monthly Financial Markets
Investor Types
Conservative Investor
Balanced Investor
Aggressive Investor
Article Illustrations
Exchange Traded Funds (ETF's)
Post US Election Market
In accordance with the Brand System principles, content within the marketing framework follow strict guidlines that pertain to set grid compositions, ratios, colours, font sizes/weights and typographic pairings.
Grid & Ratios
Boundaries
Supplementary Boundaries
Typographic Pairing & Hierarchy
Why stop here?
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This website includes work created by Karim A. Sallman for clientele based in the MENA region that were contracted by multinational advertising agencies. The published projects are for portfolio purposes only and are not intended for any form of personal monetary capitalisation. This website aims to exhibit Karim A. Sallman's professional capabilities and skill sets.
All aspects of work including corporate identity, animation, video production, graphic design, creative direction, art direction, copywriting and marketing were solely designed and executed by Karim A. Sallman unless stated otherwise in the Credits section found in the Project Info. segment placed in the footer of each project page.
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