eeZee
Role
Art Direction • Graphic Design • Animation • Video Production • Copywriting
Type of Work
Campaign • Product Uplift
Zain launched eeZee's uplifted visual identity with a product campaign.
eeZee got easier
eeZee's 'Customizable Packages' feature allowed customers to personalize their own bundles. A mini online campaign centred around an animated explainer video was developed to promote the new service and its features. The video was the first unveiling of the new look and feel of the service to the public.
Concept
The ability to mix and match GB's, minutes and Add-Ons gave rise to a DJ deck concept where the sliders, buttons and knobs represented the bundle attributes and amounts. The visual approach was minimalistic and consisted of contrasting colors and playful motion.
click the items
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Content
Organic and paid content consisted of a series of bite-sized content created for Instagram, Facebook and Snapchat. Several bumpers derived from the scenes of the explainer video were adapted and pushed on YouTube. Furthermore, short tutorial videos were published on Zain's digital channels.
"Play eeZee" is a free online game that allows customers to boost their bundles with instant prizes.
Play eeZee
From time to time Zain releases free online games to promote the eeZee service. 'Play eeZee' was one of those games. It was launched with a social media campaign that informed users about the game and how to play it.
Concept
The concept was based on playing cards which were used to visually narrate the storyline in a lively manner.
Content
Social media content was created for Zain's online platforms which included how-to videos, promotional collateral and announcement posts.
Background
eeZee is Zain’s affordable pre-paid service. Online content and mini-campaigns were created throughout the year to communicate its promotions and benefits.
Being a service specifically made for the mass expatriate working class of Kuwait, eeZee’s brand communication had to be universal and simple.
Company & Title
Agency: Wunderman Thompson - Kuwait City, Kuwait
Title: Senior Digital Art Director
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This website includes work created by Karim A. Sallman for clientele based in the MENA region that were contracted by multinational advertising agencies. The published projects are for portfolio purposes only and are not intended for any form of personal monetary capitalisation. This website aims to exhibit Karim A. Sallman's professional capabilities and skill sets.
All aspects of work including corporate identity, animation, video production, graphic design, creative direction, art direction, copywriting and marketing were solely designed and executed by Karim A. Sallman unless stated otherwise in the Credits section found in the Project Info. segment placed in the footer of each project page.
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